Polished thought leadership — without the ghostwriter price tag.
Planned Posts drafts in your voice, references your priorities, and protects your time so you can show up consistently as a leader.
What's getting in your way
You sound either too corporate or too 'hot take' — never quite right.
Your comms team is slammed; an agency feels like overkill.
You want to comment on industry shifts, not chase trends.
What you'll walk away with
A clear executive narrative tied to your company's direction.
Drafts in a measured, credible tone — never cringe.
A monthly cadence you can actually keep.
Example post angles for executives
What our org learned from killing a €1.2M project early
A short note to first-time managers about saying no in public
The metric I stopped reporting in our weekly business review
Sample draft in your voice
We killed a €1.2M initiative last quarter. 7 months in.
It was the right call. It was also the most uncomfortable conversation of my year.
Three things I'd tell any leader staring at the same decision:
1. Sunk cost is louder in your head than in the room. The team has usually already moved on emotionally.
2. The framing matters. "We were wrong" lands very differently than "we learned something expensive."
3. Tell the wider org before the rumour mill does. Even a short Loom beats a Slack vacuum.
Killing work well is a leadership skill we don't talk about enough.